Sure data is getting big – but isn’t it really about analyzing the ‘right ‘data?
One thing I find interesting in today’s media coverage about big data analytics is that it’s generally characterized as a problem for large organizations. The inability to corral all the data sources and conduct meaningful analysis isn’t solely a big company issue in my view. Sure, the data explosion today is dizzying and for the most part it’s true big companies are likely have more data (and sources) than small-to-mid sized firms. However, my perspective is big data analytics is not just about data volumes. It’s about getting access to the “right data at the right time” to accelerate the decision making process.
It’s important for organizations of all sizes not to assume that they don’t have a big data challenge. Think about it – everyone has tons of traditional data. But I contend they also have tons of additional data – social media, weblogs, clickstreams, etc. But most firms today struggle with timely and meaningful analysis of this unstructured data. This represents the essence of the Cirro value proposition; the ‘ability to ask questions of your data’ regardless of the data type, where it resides, or the platform. When combined with traditional data sources the potential value of this new paradigm for data exploration and analysis is the Holy Grail for organizations of all sizes today.
And here’s how we can help. Cirro offers a revolutionary approach that simplifies total data access by federating queries across multiple sources of structured, semi-structured, and unstructured data. For example, with Cirro single query joins can be done between data residing in HDFS and a RDBMS without having to stage data, preprocess data or wait for IT resources. This represents a new way to integrate all data sources within an entire ecosystem that is universally accessible by anyone via Excel or their current BI tools. This revolutionary new approach to big data analytics allows Cirro to truly deliver big data to the desktop.
And in today’s fast moving economy the difference between winning and losing market share may be the ability for organizations to harness all their data to cull unique insights and trends from their data for faster decision making.